Create a free Coca-Cola account and join the Coca-Cola Roots & Recipes Sweepstakes at Coca-cola.com/us/en/offerings/coca-cola/roots-and-recipes-sweeps to win a 4-day, 3-night trip to the ESSENCE Festival of Culture in New Orleans, Louisiana. One lucky winner and up to three guests may enjoy roundtrip coach airfare, festival passes at the Caesars Superdome, and a $2,000 USD gift card.
Coca-Cola Sprite Squad Basketball Sweepstakes
How to Participate: To enter the Coca-Cola Roots Sweepstakes, first create your free Coca-Cola account. Then visit the online entry page and read the instructions to fill the registration form with your valid personal details. After you finish, you will receive entries for the sweepstakes.
Eligibility: Open only to legal residents of the 50 U.S. and D.C., who are 13 years of age or older as of date of entry.
Who’s Sponsor: Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313 and Administered by Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.
Duration: January 15, 2026 at 10:00:00 AM Eastern Time (ET) and ends on March 15, 2026 at 11:59:59 PM ET.
| Online Entry Page |
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| Official Rules |
| Join Our Facebook Page |
Winner Drawing & Prizes:
Prizes:
(1) Grand Prize Winner:
- Win a 4-day/3-night prize trip to the ESSENCE Festival of Culture in New Orleans, Louisiana for the one (1) winner and up to three (3) guests including roundtrip coach airfare, coach-class air transportation, four (4) three-day passes to the ESSENCE Festival of Culture at the Caesars Superdome, $2,000 USD Gift Card. ARV of Grand Prize: $7,300 USD.
(20) First Prize Winners:
- Essence Swag bag. ARV: $300 USD each.
Winner Drawing:
- Two (2) separate Entry Period drawings per Entry Period will take place on or about the random drawing dates to select the number of winners for each Entry Period from among all eligible Entries received and contacted via email address.