Love adding fresh color to your space? Here’s your chance to win big while doing it! Join the Behr Color of The Year Sweepstakes by sharing a caption about which room you’d love to paint with Rumors, Behr’s new color of the year. Visit Behr.com/2026COTYsweepstakes and you could win an amazing $50,000 USD (that’s around $68,231 CAD) to transform your room with a stylish Rumors makeover. Whether it’s your bedroom, living room, or kitchen—just imagine the possibilities. If you enjoy home décor or DIY projects, this is a fun and simple way to win a life-changing prize!
Behr Color of The Year Sweepstakes
How to Participate: To participate in the Behr Color Sweepstakes, simply head over to the entry page online. Follow the instructions and fill in the form with your correct personal details. Once you’ve completed your registration, you’ll be officially entered into the sweepstakes. It’s quick, free, and you never know—you could be the lucky winner of a full makeover for your favorite room!
Eligibility: Behr Sweepstakes is open only to individuals legal residents of the fifty (50) United States (excluding Puerto Rico) or the District of Columbia (U.S.) or Canada, who are at least 18 years of age or older at the time of entry.
Who’s Sponsor: Behr Paint Company, PO Box 368, E. Falmouth, MA 02556-368.
Duration: Wednesday, July 30, 2025 at 9:00 a.m. Eastern Time (ET) and ends on Wednesday, August 13, 2025 at 11:59 p.m. ET.
| Online Entry Page |
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| Official Rules |
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Winner Drawing & Prizes:
Prizes:
(1) Grand Prize Winner:
- $50,000 USD (ARV: $68,231 CAD)
Winner Drawing:
- On or about Monday, August 25, 2025, the Sponsor will select one (1) potential winner in a random drawing from among all eligible Entries received during the Promotion Period and contacted via email address.